Sunday 31 January 2010

Unilever embracing the principles of sustainability?

Foodservice Footprint recently suggested that business leaders should be aware of the bigger picture and not succumb to ‘path dependency’. We were thus delighted to hear Paul Polman, the chief executive of Unilever, argue along similar lines, by making an impassioned plea at a session in Davos to ignore demands of short-term shareholders and lead from the front on sustainability and climate change.

Mr Polman joined Unilever a year ago and has had an eye on the long-term success of the business and not merely on shareholder value. According to The Times ‘this required him to take costly actions to ensure it had a sustainable business, for example in terms of palm oil supplies’. Mr. Polman commented ‘We want to be in business for the next 500 years’. Has Unilever grasped the principles of sustainability?

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